Characteristics of our communication therefore are:
- We learn together
- We meet regularly
And this is what our communication looks like:
Our website is a real community website, with lots of stories of participants, about their dreams for the city, their achievements, experiments, insights and doubts. We share these in the forms of written stories, photos, videos and animations. The website also has many interactive features. You can join in fora, share new initiatives. The wonderful photographer Jan de Groen gives the website a very lively, attractive and yet very real look and feel.
Every six months we organise a WSR-café, so all participants and fans can meet, catch up, share their ideas and create plans for more cool initiatives in the city. The WSR-café’s are popular in the community and reputed to be very fresh and innovative (‘You never know what WSR will do next’). Because we always choose special locations in town (varying from an old rugged factory and a cinema to a run down but atmospheric community center) and always go for totally different, innovative forms (often created together with the artists of Superduo). Recently our event has had the form of a bazar, a working dinner, a route across town and a curiosity fair (along all sorts of workshops). No sitting and listening. Always highly interactive and creative. And afterwards, our drinks, that meanwhile have become somewhat legendary.
Since the start we have developed five walking and cycling routes through unexpected (slightly rough) parts of Rotterdam, along (among other things) water sensitive initiatives, cool architecture and interesting community centres where they pour good coffee and where you can rub shoulders with the locals. Always illustrated by a Rotterdam (street) artist (so far: Stang, Bier & Brood, Bart Aalbers and Levi Jacobs) and distributed on our website, through email and as a Z-Card.
Participants and fans also receive our email newsletter that isn’t a newsletter, but a as we call it a ‘cadeaumail’, a present mail. It always contains a small present, such as one of the routes through a cool part of Rotterdam (see above), a beautiful illustration that can be printed out as a post card or tickets for a local festival. Apart from that it is a quick update of matters of interest and always contains links to s couple of new interesting articles, videos or photo reports on the website.
For our events and other occasions we always create a stylish and humorous gadget that people love to have and to give to others: linnen bags, umbrella’s, pencils containing plant seeds or a cool illustration of Rotterdam.
Many creative forms
Apart from the above we work with many creative forms. In the past three years we have made the mini-movie Blue (about a rain drop hat gets lost in Rotterdam), the cinema trailer ROT (an apocalyptic movie about climate change), poems by the young Rotterdam poet Derek Otte spread on postcards around town, selfie sticks (slogans on sticks promoting our movement, that you can take selfies with). And many more.
We have also created a WSR-mobile with plants, a self watering system and solar panel, that also includes a table and seats, to create a space at festivals, markets and conferences to meet, have conversations and share ideas. The WSR-mobile is constructed from used materials and was designed and built by Thijs Masthoff.
We are on Facebook and Twitter. And will open a LinkedIn group and join Instagram next.